AMERICAN APPAREL

The marketing of American Apparel is unbelievably misogynistic, and not wholesome in the slightest. Is this ad serious? I didn't realize how soft core porn American Aparel was until I just googled it. Basically every company has a human representation of their product, Nike has the athlete, Macbeth has the punk-rocker, American Apparel has the half naked adolescent who may or may not have an eating disorder and their models all have droopy drugged up looking eyelids. This image and what it represents is what is wrong with our gender structure in North America. This picture is in no way empowering to the adolescent, it is kind of hypocritical American Apparel would do this, I mean they are supposed to look out for people abused by western power structures. They rely heavily on the perception that they are an ethical and socially responsible company which at some points overshadows the controversial aspects. Ethics is central to their production and not their promotion. I’m going to be bold and simply state that American Apparel is Not Fair Trade, sure their shirts are made in America but they go against everything the fair trade movement is trying to promote– giving people a voice once silenced by corporations.