Brands are a Battlefield.........

A war for your heart, mind and money......
Companies aren't concerned with their goods, factories or employees; but rather the real value, the power of the brand. Brands advertisements project feelings of happiness, freedom and benevolence while they use their power to dominate mass media, limit diversity and exploit cheap labor. However, the superbrands glamorize or camouflage their actual operation their market oriented mission is being undermined through "subvertising" using techniques such as "culture jamming" and "media terrorism".
As an interchangeable designer and consumer, I'm fascinated with the influence design has but I don't believe the message should be misleading. I think the "subvertising" that Adbusters and other organizations has created is just as important, if not more important design. In some cases the truth is more controversial, especially if its coyly handled. The public eye is being drawn to the issue with the product and the pieces are put in to conversation with the brand from a consumer point of view. I believe great design was made in that designers have challenged other designers and as this rejection of brands flourishes it will be guerilla warfare or rather more guerilla marketing to come. I'm looking forward to seeing further more superbrand reactions to this change in the public opinion.