Helvetica

We recently watched Helvetica, which is, yes, an hour and twenty minute documentary about a font. But this film is about so much more than that. We are so aware of different fonts these days, with computers and all. Times New Roman. Arial. Helvetica. Veranda. So it is hard to imagine the revolutionary qualities of Helvetica. It is also difficult for us to think of fonts as Modernist, Post-Modernist, Humanist, san script, but that is how we as graphic designers should describe a font.
In Helvetica, you hear the thoughts of what can be called pro-Helvetica Modernists, those who found this font a clean, sophisticated aesthetic in opposition to the younger generation even our generation, discuss how Helvetica was reacted against but how they now have found its value. I think this film as more to say about us and our relationship with design. How prominent Helvetica as a typeface really is so prominent in our everyday lives and how as designers however outdated or overused it's still successful and shouldn't be so quickly dismissed.